AI Product Ads: What Changed in the Last Year
A year ago, an AI product video was a party trick. You typed a sentence, a bottle spun through some glowing particles, and everyone at the agency gathered around the screen. It looked like magic. It also looked, if you were honest, like every other AI bottle spinning through every other AI particle cloud. Today […]
When Not to Use AI Video Production
This is the article an AI film studio probably should not write. We make AI commercials. Spec films, product launches, fashion pieces, made with no brief, just to push the craft. People assume we would say yes to AI video production for everything. We say no about half the time. That no is worth more […]
AI Commercials That Don’t Look Like AI
Most AI commercials look like AI because they are built like tech demos. Here is the craft, the five tells, and the one test that keeps them feeling real.
The Anatomy of a Product Launch Video
A product launch video is not a spec list with music. It is a three-act story about a problem, a reveal, and a new normal. Here is the anatomy.
What Makes an Ecommerce Product Video Actually Sell
Every ecommerce product video starts life in the same place: a product page, a price, and a list of features somebody typed into a spreadsheet. The video exists to move the visitor from “browsing” to “buy.” Most of them fail at it. Not because the product is bad. Not because the video is ugly. Because […]
Product Video Production: Films vs Videos, and Why the Difference Matters
Most product video production starts with a brief that reads like a checklist. Show the features. Show the angles. Show it in use. Keep it clean. Thirty seconds. Done. What comes back is perfectly competent and completely forgettable. It informs everyone and moves no one. Most brands do not have a product film problem. They […]
How Long Does It Take to Make a Commercial
Everyone asks how long it takes to make a commercial. Almost nobody asks the better question, which is: how long does it take to make a commercial worth watching? Those are two different projects with two different timelines, and confusing them is how brands end up with a spot that arrived on time and did […]
Where Commercial Budgets Go to Die
Commercial video production cost dies in committee meetings, vague briefs, and revision spirals, not on camera. Here is where the money really goes.
Brand Film vs Commercial: Which One Does Your Brand Actually Need
Most brands get the brand film vs commercial question wrong, and they get it wrong in the same way every time. They pick the format before they know what they want it to do. The brief says “we need a video,” someone says “let us make a brand film,” and three months later the company […]
Why People Skip Your Commercial (And How to Make One They Don’t)
You have five seconds. That is the deal every commercial makes with its viewer now. Five seconds before the skip button lights up, before the thumb keeps scrolling, before attention walks out of the room. Most commercials lose the deal. A few win it so completely that people watch to the end, then watch again, […]